Digital Academy Task 2019
We like the look of your CV! This means you’re one step closer to becoming one of our this year’s Digital Academy fellows. To help us find out if you've got what it takes, we want to get to know you a little better. There’s nothing ordinary about Cognifide and the people who make it great. And we think that our recruitment process is pretty special too.
So here’s what comes next…
Veg + Table is a fresh food box recipe delivery service start-up that aims to deliver quality organic veg based meals direct to your home. They aim to disrupt the packaged meal preparation market, which is growing.
Veg + Table was established 2 years ago and has grown considerably on the back of various small funding rounds. Recently they closed a major funding round from an established VC firm. Until now, Veg + Table have been London focused but they are looking to roll out across the UK. They have 5 delivery areas operating from regional hubs.
The VC firm is a long-established partner of Cognifide and has asked us to submit a proposal to provide some initial advisory services to Veg + Table on the relaunch of their current customer experience. Based on this initial advice, Cognifide is looking to win the rebuild of Veg + Table’s web platform. Veg + Table are not very digitally literate and want our guidance on how to compete in the digital sphere.
They want to make sure that their functionality is at least on par with that of their competitors, and have mentioned that they want to utilise personalisation and analytics to make sure they are delivering the best possible experience in the most efficient manner. Veg + Table want to do all of this within a limited budget!
Veg + Table want to understand what they need to do to ensure that their new web experience is best-in-class. Their aim is to have the best digital experience amongst their competitors.
We want you to craft a response to this proposal which we can present back to the client. You are free to create the response in the format and manner that you choose but it must be client-ready and consumable within ten minutes as time is limited.
Some areas you could consider when creating your response are:
- Overall customer journey
- Website experience elements
- Site structure
- Opportunities for personalisation
- Opportunities for segmentation - detailed functionality
- KPIs and measurables - methods for business expansion
- Marketing strategy
You do not need to cover all of these items. The client only has the budget to focus on a few areas of improvement, so we suggest that you prioritise these items by the importance for Veg + Table.
Some of our colleagues have already identified Veg + Table's biggest competitors. You might want to have a look at their digital experiences.