Our Alliances

Digital expertise, maximised.


At Cognifide, we have a deep expertise in digital estates, technology platforms and content management. We're certified specialists in the technologies we operate, and we've also teamed up with other agencies from within our WPP family to share and expand our expertise.

As a member of the WPP Adobe Alliance and the Hydration consultancy, Cognifide joins forces with its sibling agencies to deliver end-to-end digital solutions to any challenge, of any size, anywhere in the world.


Hydration is a consulting organisation that helps clients to engage with their customers consistently and effectively, leveraging this to grow their business.

The group draws on three core digital skill-sets from the WPP family: commerce, content and customer data - all driven by proven expertise. It ensures that proper operational, content and customer performance intelligence is effectively exploited to drive growth through cross-enterprise alignment of people and technology.

Hydration works collaboratively, pragmatically, quickly, continuously and consistently, providing the best combination of consumer understanding, technological know-how, business strategy and creative thinking.

Hydration is made up of:

WPP Adobe Alliance

The WPP Adobe Alliance is made up of WPP digital agencies that are specialised in Adobe Marketing Cloud. As a unified practice, the Alliance delivers creative excellence, strategic insight and technology expertise to solve clients' most complex challenges, across the globe and at scale.

Every Alliance company includes Adobe-certified experts, and the group has been awarded Specialised status - which means it has the capacity, expertise and depth of digital marketing capability to implement end-to-end Adobe Marketing Cloud solutions consistently, across the globe.


Cognifide is an Adobe Experience Manager (AEM) Specialised Partner, certified by Adobe for our proven capabilities, successful implementations and satisfied clients.

We have over a decade of deep technical expertise in AEM Strategy, Development, Architecture and Consultancy. As a Specialised Partner, we also have direct input into the strategy and direction of AEM, regularly working with the Adobe's engineering team to extend and enhance the product suite.


Cognifide is a Sitecore Platinum Implementation Partner, with a deep Sitecore technical expertise. In fact, nobody knows more about the new Sitecore Experience Accelerator than us. Don't think of SXA as simply a tool for making publishing a little quicker and easier. It can be a real game changer in your organisation. We'll get you ready to take advantage of this completely new way of working.

Whether you are a Sitecore customer or partner, we can show you how SXA can help you get the most out of your Sitecore platform. It takes the tech out of publishing and frees you to deliver exceptional digital experiences quickly and at scale.