Cognifide team looking at an iPad

Digital strategy

Technology programmes can often take on a life of their own without a well articulated strategy to guide them.

A digital platform investment is only ever a means to deliver business value, so there needs to be a link between business strategy, digital investment and demonstrable business benefit. That link could be reflected in greater customer loyalty, improved business agility, revenue growth, or operational efficiency.

We help you bridge the gap between business goals and technical execution. We work with you to plan your digital strategy, build an execution roadmap and create business cases strongly aligned to your goals. We can also help you uncover new business value by applying existing capabilities in innovative ways.

Target state and value definition

This is an articulation of what your business aims to achieve through the delivery of your digital experience and how it supports the business in achieving its strategic marketing goals. The target state definition breaks down the overall digital experience vision into three areas: customer experience outcomes, business capability mapping and a success measurement framework.

Strategic roadmap

The digital experience roadmap sets out the mid to long-term plan for evolving your customer experience and building out your internal business capabilities to deliver evolution over time. With a clear target state defined, the roadmap provides a phased journey, describing the major interim states and key customer business milestones. It includes a change impact assessment and change strategy, a transformation plan and a detailed programme plan.

Investment case

Driving transformational digital experiences can be costly, with programmes spanning a number of years. We help translate digital capability into tangible business value, linking investment to results. From developing a benefits case for a technical re-platform to developing the rationale for digital transformation, we can build the business case and create a measurement framework to demonstrate how ROI will be delivered.

Read next...

Digital operations and enablement

Services to help you work smarter and get the most out of your experience platform.


Digital platforms

Designing and delivering world-leading software and architectures to set your marketing teams free to innovate.


See also

Want to get in touch? Contact us

Want to be part of the team? Find a role