Experience platform strategy

Platform strategy is about assessing your current state and planning how your digital platform will deliver the goals outlined in your digital strategy.

A platform strategy determines what capabilities are required to make your digital strategy a reality. These capabilities extend beyond technology selection and technical architecture, and into areas such as operating models, analytics, and personalisation.

We can help you to shape your platform strategy; from auditing your current capabilities, through to planning your path across the entire Invest – Realise – Multiply value journey.

Digital Operating Model Assessment

Experience platforms are about more than technology. Digital transformation is business transformation, which requires new ways of working, new skills and an new approach to continuous delivery. We help you to define the processes, skills and structures you’ll need to have in place to fully leverage your platform investment.

CMS Platform Audit

Before making any investments in your content management system, it’s essential to have a clear picture of your current state. Our platform auditing service provides a professional assessment of your existing platform’s state, including environments, problems, solutions and processes to assist in fixing, upgrading or expanding your capabilities.

Analytics Strategy and Solution Design

Embedding a strong analytics capability is essential to managing the ongoing performance of your experience platform. Our Analytics Strategy and Solution Design services helps you to put together a framework that can help inform your strategic decision making, provide insight and deliver continual improvement in business value.

Optimisation and Personalisation Strategy

Delivering rich, personalised customer experiences is a proven driver of conversion, increased loyalty and higher sales value. However, the journey to genuine personalisation is not a simple one. We can help you to plan your personalisation strategy, unify data, content and technology and implement the right personalisation, segmentation and optimisation.

Product Management Support

Managing the huge volume and wide variety of demands placed on your experience platform can be a complex task. Our Product Management Support service takes a formulated approach to understanding, prioritising and articulating business requirements. We help to ensure your platform is delivering on your business goals and you continue to deliver new value from your experience platform.

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