Privacy Policy

Last updated: September 2020

Cognifide respects the privacy of visitors and users of this website. This privacy policy applies to the website and mobile app only.

We will only collect certain types of Personal information such as your name, telephone number, or email address, when it is voluntarily submitted to us using this website. We may collect other types of personal information like persistent identifiers upon consent where appropriate. Please refer to our Cookie Policy for more detailed information on the use of cookies on this site. By submitting your personal information to us you agree to us using your personal information for the purpose you have selected, as set out in this privacy policy.

We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. We will always give you the option of how you would like your data to be used and for what purposes you wish to be contacted.

This privacy policy contains important information about how we use your personal information.

What information do we collect?

At times we may request that you voluntarily supply us with personal information. Generally, this information is requested when you want us to contact you, supply you with information, attend an event or submit an application for employment. From time to time we may ask you to submit information for other purposes, but we will always make it clear what that information will be used for.

We may gather the following information about you:

  • Name
  • Email address
  • Telephone number
  • IP address (a unique identifier for your computer or other device)
  • Mobile device ID
  • Information provided by you in relation to submitting a job application to us (this may include sensitive personal information)

How do we use this information?

How we will use your personal information Our legal basis for processing
To provide you with information that you have requested we may send you information and materials such as new business information, newsletters, bulletins etc. The request may be submitted via the Cognifide website (e.g. “Contact” section), through registration at Cognifide events, registration of a Cognifide newsletter or registration via mobile applications etc. Consent – we use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
We may also send you, via email, information and materials which we determine would be of interest or relevant to you such as new business information, newsletters, bulletins etc. This may be via the Cognifide website, through registration at Cognifide events or by being a Cognifide client. Our legitimate interest – we use your personal information only to send you information relevant for you or your business e.g. if you are Cognifide client we would like to keep you up to date with our business news.
To respond to specific queries you may raise regarding Cognifide and its various operating companies and brands; Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
To provide you with better ways of accessing information from this website; Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.
To process and consider your queries and requests such as those submitted via or pursuant to the “Contact” and “Careers” section, such as job applications.
If you have asked us to keep you informed of other opportunities at Cognifide, we may periodically contact you by any means provided to or available to us (such as email, post, social media, phone) to tell you about these;
Our legitimate interests – we use your personal information to assess the information you have submitted to us and to communicate and respond accordingly. For example, if you submit a job application, we will need to keep you updated throughout the application process.
To allow you to submit information to our new business teams; Our legitimate interests – we only use your personal information to assess the information submitted for new business purposes.
How we use the name you have provided Consent – we collect this information so that we may address you in correspondence and to ensure that we are communicating with the correct person.
How we use the email address you have provided Consent – We use email as our primary means of communication. We use your email address to correspond with you about the topics you have requested, such as a request for contact or a job application.
Your email address may also be used by our mail system as the primary means to manage your subscription preferences, such as unsubscribe requests, or changing mailing list preferences. It may also be used and track your responses to our communications – such as confirmation of delivery, opening of emails, clicking on email content.
How we will use a telephone number you have provided Consent - We primarily use your telephone number in response to a specific contact request. We may use your number to contact you via telephone call or send a SMS (text message) or message via a messaging service e.g. WhatsApp or similar.
In addition, if you have you have provided your telephone number in conjunction with a request to receive information such as newsletters or event information, we may use your telephone number to call you or send the information you have requested via SMS (text message) or message via a messaging service e.g. WhatsApp or similar.
How we will use your IP address Our legitimate interests – An IP address is your computer's address and is a unique identifier, allowing online information to be sent to the right place. We use your IP address to help diagnose problems with our server, to manage security, to administer our website and optimise your web experience. Your IP address may also be used to gather broad demographic information and aggregate statistical information such as geographic distribution of our vistors, as well as the domain you are visiting e.g. The name of the company that owns the IP address range your IP address is part of. In addition, our servers (like all web servers) log information about your computer such as the operating system browser you use, time of access and duration. We do not intentionally link your IP address to your personally identifiable Customer Information unless you have given us permission to do so.
How we use your mobile device ID Our legitimate Interests - Mobile device IDs are unique strings of letters and numbers which can be used for identifying mobile devices. We may use this information to optimise your experience of using our website on your mobile device. We do not collect mobile device IDs for the purposes of targeted marketing or advertising unless you have given us permission to do so.
How we use information you have submitted as part of your job application Our legitimate Interests - we use the personal data you have submitted during the recruitment process and for keeping records of the process. Processing data from job applicants allows us to manage the recruitment process, assess and confirm a candidate's suitability for employment and decide to whom to offer a job. Cognifide may process special categories of data, such as information about ethnic origin, sexual orientation or religion or belief, to monitor recruitment statistics. We may also collect information about whether or not applicants are disabled to make reasonable adjustments for candidates who have a disability. We process such information to carry out our obligations and exercise specific rights in relation to employment. In some cases, we need to process data to ensure that we are complying with legal obligations. For example, it is mandatory to check a successful applicant's eligibility to work in the country of employment before employment starts.
If your application is unsuccessful, Cognifide may keep your personal data on file in case there are future employment opportunities for which you may be suited. We will ask for your consent before we keep your data for this purpose.
Cookies We may use information obtained from cookies or similar technologies. Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our website. We use cookies to optimise and manage your web experience. For more information on how we use your information that is collected using cookies and similar technologies please refer to our Cookie Policy

Do we pass your information to third parties?

As a general rule we will not share any of your information with third parties. However, we may share your personal information to other WPP group companies. We may also use affiliates and third parties to help us process your personal information for the purposes set out in this policy e.g for the purpose of conducting analytics (such as Google Analytics) on site visitors; or storing your information in electronic storage systems hosted by third parties, such as Amazon Web Services.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud. 

Where do we send your information?

We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside the EU. Where the country to which your data is transferred has not been found to provide an adequate level of protection, we have put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.

How long do we keep your information?

We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and for as long as we are required to keep it by law. For example, following a job application we may keep your information to inform you of any other opportunities that become available; however, we will only keep your information for a limited period and your details will not be kept longer than is reasonably necessary or as required by law.

Third Party Websites

Our website links to third party sites which we do not operate.. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.

How do we protect your information?

We take technical, organisational, and administrative safeguards to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Children under 16

This web site is not intended or designed to attract children under the age of 16. We do not knowingly collect personal information from or about any person under the age of 16. If you are under 16 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.

Your rights

You are entitled to ask:

  1. for a copy of the personal information we hold about you, and details about how we are processing your personal information;
  2. to have any inaccuracies in your personal information corrected;
  3. if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
  4. to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).

Please contact us using the details set out below if you would like to exercise any of these rights.

You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner's Office (

By telephone

+44 (0)20 7611 6333

By mail

Cognifide Limited
Greater London House
180 Hampstead Rd
London NW1 7QP
United Kingdom

Changes to this privacy policy

We reserve the right, at our discretion, to change, modify, add, or remove portions from this privacy policy at any time. You are encouraged to review this privacy policy from time to time. If we may material changes in how we use your personal information we will seek new consent where appropriate.