Telegraph Media Group

Delivering a new content management system to support the future vision of a digital newsroom.

The building blocks at the heart of the system are a series of new scalable components, flexible enough to allow for different journalist needs but, at the same time, ensuring a coherent design for the site as a whole. This frees journalists to focus on content, not on the structure of the site.
Telegraph Media Group


TMG was previously using an off-the-shelf CMS that, whilst incredibly feature-rich, no longer supported the way journalists were working. Under the old system, for example, producers had to go through 58 steps including seven repeating steps – to get a story online.

On top of this, only a handful of authors were authorised to upload content, and there were limitations in producing the rich content, graphics and imagery that today’s reader demands. The goal was to find the fastest way reporters could go from writing a story to having it ready for publication.


A blended Cognifide / TMG project team set about understanding the day-to-day workflows of the digital journalists and assessing every step of the publishing process.

The proposed solution lay in creating a bespoke authoring interface to meet the varied needs of journalists on different desks. News and sports reporters, for instance, have very different needs to a fashion journalist.

At the heart of this interface, a set of bespoke components were designed and built to:

  • Deliver a rich end-user experience - we needed to support all the elements used in the existing site and build new scalable components to support future updates.

  • Be reused across multiple areas of the site - our components needed to be flexible enough to allow for differing journalist needs, whilst helping to deliver a coherent design for the site as a whole.

  • Enable optimal performance across multiple channels - the site is fully responsive and designed 'mobile first'. Components are designed with the constraints of mobile device performance in mind.

  • Streamline the work of creating the site - journalists need to focus on content, not on the structure of the site. Our components and templates needed to support a 'tag-driven' approach to building the site, where content appears in particular places by virtue of the way in which it has been tagged by the author, rather than because it has been explicitly placed on the site.

Following testing by around one-third of the Telegraph’s newsroom, the site began a gradual roll-out which culminated in March 2016 with the migration of the fast-moving, high traffic Home and News sections.


This was a relaunch designed to improve the digital experience for both readers and authors.

For readers:

  • A new News stream with a rolling page of the latest stories of the day - arranged in chronological order so readers can easily find out everything that has happened in the past 10 minutes, the past hour or the past day.

  • New topic pages that collect stories from across a range of desks, accessed via tags at the bottom of articles

  • A redesigned navigation, making it quicker and simpler for users to find their favourite sections and articles

For authors:

  • 85% reduction in time spent producing an article

  • Publishing time reduced from 27 minutes to 4 minutes

  • Steps required to publish an article reduced from 58 to 12

  • Over 300 journalists can now publish articles simultaneously

Hear Toby Wright, CTO of Telegraph Media Group, talking about their journey to digital transformation on Adobe TV.

85% reduction in time spent producing an article

Publishing steps reduced from 58 to 12

Publishing time reduced from 27 to 4 minutes

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