A blended Cognifide / TMG project team set about understanding the day-to-day workflows of the digital journalists and assessing every step of the publishing process.
The proposed solution lay in creating a bespoke authoring interface to meet the varied needs of journalists on different desks. News and sports reporters, for instance, have very different needs to a fashion journalist.
At the heart of this interface, a set of bespoke components were designed and built to:
- Deliver a rich end-user experience - we needed to support all the elements used in the existing site and build new scalable components to support future updates.
- Be reused across multiple areas of the site - our components needed to be flexible enough to allow for differing journalist needs, whilst helping to deliver a coherent design for the site as a whole.
- Enable optimal performance across multiple channels - the site is fully responsive and designed 'mobile first'. Components are designed with the constraints of mobile device performance in mind.
- Streamline the work of creating the site - journalists need to focus on content, not on the structure of the site. Our components and templates needed to support a 'tag-driven' approach to building the site, where content appears in particular places by virtue of the way in which it has been tagged by the author, rather than because it has been explicitly placed on the site.
Following testing by around one-third of the Telegraph’s newsroom, the site began a gradual roll-out which culminated in March 2016 with the migration of the fast-moving, high traffic Home and News sections.
This was a relaunch designed to improve the digital experience for both readers and authors.
- A new News stream with a rolling page of the latest stories of the day - arranged in chronological order so readers can easily find out everything that has happened in the past 10 minutes, the past hour or the past day.
- New topic pages that collect stories from across a range of desks, accessed via tags at the bottom of articles
- A redesigned navigation, making it quicker and simpler for users to find their favourite sections and articles
- 85% reduction in time spent producing an article
- Publishing time reduced from 27 minutes to 4 minutes
- Steps required to publish an article reduced from 58 to 12
- Over 300 journalists can now publish articles simultaneously
58 to 12