Solution
We spent 9 months with Penguin Random House and their design agency sketching, processing wireframes and prototypes, creating the design language and applying it to an incomprehensible variety of brands. The design agency talked to stakeholders, got to grips with Penguin Random House’s existing content and mapped their ideas, through sketches to detailed templates. From this process they created a prototype of the site, which they took for user testing. The resulting product was then refined, until we had a launch MVP.
We designed and built a bespoke product information manager (PIM) that pulls information from Biblio and allows content authors to easily augment basic catalogue information, adding, author articles, podcasts and relevant events.
Our innovative architecture supports a complex data model that enables extremely clever tagging and content curation. This encourages users to explore further and makes it easier to find meaningful, recommended options.
Our own authoring tool, Zen Garden provides pre-fixed templates and a consistent authoring framework, giving an unique combination of local independence and central governance, and cost-effective production of new sites.