CIO, Digital and Distribution, AbsaCollaborations such as the one with Cognifide are an excellent example of how we’re creating and leveraging relationships that will enable us to accelerate our digital transformation, deliver more, and create the kind of digital experiences that our customers deserve, faster and more effectively than we’ve ever done before.
Introducing Zen Garden’s new Touch UI interface added further to the author experience. It bought a new look and feel, making it accessible to content creators on both desktop and mobile devices. This new author environment was designed not only to give the Absa publishing team new-found agility but to enable their agencies to create campaigns and microsites within hours rather than days.
As a consequence, Absa customers will enjoy a new, richer journey with enhanced features and a more personalised experience. Cognifide used Adobe Target to create the customer segmentation, integrating with Adobe Analytics, deployed by WPP sister agency, Acceleration.