In current times when the border between desktop and mobile is rapidly fading away, users expect to get to the information anywhere, anytime and expect it to be fast. Meeting all those expectations and providing users with what they want is the single best way to keep clients focused on your product, service or website. Now,
"How to do it?" is a good question.
"How to do it right?" is an even better one
so lets focus a bit on what seems to be the best way to provide content to end user without limiting yourself to desktop or mobile - lets talk HTML5!
HTML5 is the latest iteration of HTML addressing modern needs and expectations of websites. It deals with things like semantic markup, providing information about content it describes, it is becoming new standard for all good web developers and browser vendors love it as it does its magic on, I'm going to say it once more, desktop and mobile devices alike. Here are 5 reasons why HTML5 matters:
1 - HTML5 is becoming a new standard
But why is it so good? What does it all mean? More importantly, why does it matter? There are a couple of factors that explain this. First of all, it is very rapidly becoming a standard. Developers want to use HTML5 which in return makes it all the more popular and the driving force for it to be here to stay is strong. Modern browsers all support HTML5 allowing developers to use all the new and exciting features it offers in order to create more dynamic end results. It doesn't matter if you create a new plugin, an UI mobile framework, or a new fancy carousel - your developer wants to do it in HTML5. And if you are a developer - you want to, or should want to, do it in HTML5
2 - HTML5 is faster and cheaper
What's the main reason industry wants to support HTML5? It reduces development time. By focusing on latest browsers and not being hold up on old ones (while providing graceful content degradation) developers can focus on writing functionalities that work, look good, while using latest tools. This makes whole process quick and very rewarding for the developers themselves.
3 - HTML5 is modern
Next to HTML5 stands another awesome new tech - CSS3. Often, when using the term HTML5 it is assumed that CSS3 is included in the definition. What's so awesome about CSS3? Well, like HTML5 it is a new iteration of CSS specification including modern browser support for visual styling. This allows achieving great looking effects like rounded corners, shadows or animations within couple lines of code, rather than by laborious image slicing techniques. This both increases fun factor of developing such features and reduces development time significantly, allowing developers to focus their efforts on things that matter. As a bonus you get lightweight websites with reduced number of files and images that need to be downloaded for the site to look good. All this makes sites to load faster increasing responsivity and enhancing user experience.
4 - HTML5 lets you do things previously impossible
5 - HTML5 supports mobile devices
With all that in mind we come to a conclusion, the final reason why HTML5 matters - it is mobile friendly. With all that was mentioned earlier, the lightweight visual effects, the support from industry, the support form browser vendors, it is now easier than ever to develop a web site or an web application in HTML5 that can be deployed on both desktop and mobile devices. Content was never closer to the end user and it doesn't matter if you are browsing on your desktop machine, on your laptop or on your smartphone. While the smartphone market is diverging with different supported operating systems and native applications, HTML5 is supported throughout the whole spectrum of mobile vendors thus allowing to deliver content - your product, your service to wide array of customers. And that, that is what matters.
HTML5 is here to stay. It has support from the community, device and browser vendors, and is a great way to put content out there closer to the user. Working with the latest technologies is always fun and with a rapidly growing mobile market, it is a new and exciting place to be. HTML5 helps with all that. So, to conclude, HTML5 does matter, and it should matter to you!
We're always looking for new faces to join the Cognifide family. Take a look at our available jobs.