Professional Services

A new UK digital platform for Penguin Random House - The story revealed

10 November 2015Juliette Hocquigny

If you were lucky enough to be at Adobe Symposium at the end of September, you’ll have seen our client, Ashley Holloway, Digital Director at Penguin Random House talk about the publishing company’s new UK digital platform and website publishing capabilities.

If you were lucky enough to be at Adobe Symposium at the end of September, you’ll have seen our client, Ashley Holloway, Digital Director at Penguin Random House talk about the publishing company’s new UK digital platform and website publishing capabilities.

Having worked with Penguin Random House to deliver phase 1 of this brand new single platform at speed following the merger of the 2 publishing giants, we’re now working hard to scale the project and embed and continuously improve new working practices.

To learn about what we’ve already achieved for them take a look at this video and hear from Ashley himself.  But, in short, using our own industry leading accelerator, Zen Garden on AEM, we delivered the foundations and building blocks for a complex web build in only twelve weeks.  It gave Penguin Random House a single brand presence, the capability to create content and individual websites quickly and cost-effectively without relying on IT and solid analytics for customer engagement.

New sites are launching at the end of November so watch this space for more news.

Watch the video 

Author: Juliette Hocquigny
Published: 10 November 2015
Tags:
adobemarketing technologydigital marketingzen gardensummit
 

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