Aftercare
You’re never alone with our aftercare services. We’re here for you 24/7/365 to maintain and optimise your website, intranet or extranet.
We want all our clients to be successful and the following services provide the technical continuity and strategic insight necessary to achieve this success:
Maintenance
We maintain existing platforms and ones that we’ve built. We’ll identify your key maintenance needs and create a set of manuals with agreed service levels. We’re here for you, as required, 24 hours a day, 7 days a week, 365 days a year to fix, tweak and adjust.
Optimisation
We’ll enhance the performance of your website, intranet or extranet. This applies to existing platforms or ones that we’ve built.
Optimisation services include:
- Conversions analysis
- Localised websites
- Micro sites
- Mobile sites
- Search engine optimisation
- Training and mentoring
- Web analytics
- Bivariate testing
These proactive optimisation services are here to ensure your key performance indicators are met, month after month, and year after year.
Consultancy
Learn how our consultancy services deliver best-practice thinking and knowledge transfer from the outset.
Our consultancy services deliver best-practice thinking and knowledge transfer from the outset. Once we’ve clearly understood your needs, we can use our working knowledge of Adobe, EPiServer, Sitecore and Microsoft products to deliver your digital marketing strategy.
Solution Review
For clients with an existing digital content-management platform. We’ll gain a thorough understanding of your content strategy and review the architecture, code and configuration of your platform. We’ll then present our findings and recommendations on how we’ll help deliver your digital marketing strategy.
Digital Eyeopener
Multiple channels? Analysis Paralysis? New to digital? Don't know what you don't know? We'll learn of your digital goals, understand your needs and advise on how they measure up within the context of the latest marketing technology trends. The Digital Eyeopener team is a highly focussed think tank of experts in content strategy, search marketing, user experience and conversion optimisation who deliver actionable insights to satisfy your business objectives.
Planning and Strategy
Typically for clients who require a new digital content platform. We’ll understand your content strategy and creative vision. We’ll then present our plan on how we’ll transform your content and creative requirements into a superior website, extranet or intranet.
Training and Mentoring
For clients with an existing or new digital content platform. In order to get the best out of your digital content platform we’re here to train and mentor your people. We work alongside our partners to provide full product training in best-practice content-management and editorial workflow processes.
Implementation
Learn how our implementation services transform Adobe, EPiServer, Sitecore and Microsoft technologies into superior marketing technology platforms, websites, intranets and extranets.
Our implementation services transform Adobe, EPiServer, Sitecore and Microsoft technologies into superior marketing technology platforms, websites, intranets and extranets. With a working knowledge of their content-management software, we’ll customise their products to help you achieve your digital marketing strategy.
Our rigorous approach ensures we build reliable, flexible and scalable online channels using outstanding applications from our partners:
Adobe
We’re an Adobe business partner in the UK. We started working together in 2005 and have implemented CQ5 Web Content Management, Mobile, Digital Asset Management and Social Collaboration platforms for clients such as Skype and Investec.
EPiServer
We’ve worked with EPiServer since 2006 and Adam is one of just ten EPiServer Most Valued Professionals in the world. Fully conversant with EPiServer CMS 6, Community 4, Commerce and Connect, we’ve developed digital content platforms for clients such as Moneycorp.
Microsoft
We’ve worked with Microsoft since 2006 and we’re in an elite group of business partners with Microsoft Gold certified partner status. With competencies in SharePoint’s Content Management, Portals and Collaboration, Business Intelligence and Web Development applications, we’ve developed digital content platforms for a number of clients.
You’ll probably want to learn more about our approach; it’s a critical factor for ensuring the smooth implementation of your marketing technology platform, website, intranet or extranet, so please take a moment to read this.
Customer Insight
Think big. Start small. Get results. You have data. We have the expertise to turn that into actionable insights to drive online revenue. Do you have:
- The same levels of traffic coming through but the online sales performance is below par?
- A website that’s doing well and but need to define customer segments and optimise them to meet revenue targets?
- Low conversion rates or unknown drop outs along key customer journeys?
If you have similar questions, then you need to mine better insights from your analytics platform so that you can focus on maximising the ROI from your online activities. Undoubtedly, pageviews, bounce rates, AOV, etc are all important metrics but are they, the right KPIs for your business? Speak to our results focused analysts who can give you actionable insights to make a real impact on your bottomline.
Our Customer Insight services include:
- Customer insight - Audit
- Customer Insight - Implementation
- Managed Customer Insights
Customer Insight - Audit
We will conduct an audit to understand the key drivers, strengths, weaknesses and organisational dynamics that play a part in realising your business goals. This will help you benchmark the existing implementation against your needs and identify the next steps to optimise for the future.
Our audit will cover:
- Strategic Business Goals
- Management Championship of Analytics
- Analytics Maturity in the organisation
- In-house analytics skills and resources
- Dashboards & Reporting requirements
- Optimisation strategy
Customer Insight - Implementation
If you have a measurement and optimisation strategy in mind and all you need is someone to help you implement the solution design, monitor and measure performance to help your Online Marketing team focus on the optimisation strategy, then we can help tag the pages, install the tracking codes, test and deploy it on your production servers. And yes, we will help you set up the reports and dashboards for your users in addition to sending you our monthly actionable insights reports.
Managed Customer Insights
If you have an analytics platform reporting online performance data but:
- Do not get the data you need
- Cannot trust the data you have
- There is a lot of data but where should I look for the answer to.
We’re all too familiar with analysis paralysis and yes, one of the driving forces to set up the Customer Insight service was to help our clients not fall prey to the terabytes of analytics data so yes, we are more than happy to help support your web analytics and online optimisation activities by offering a completely managed solution.
We are an Adobe Solutions Partner and have assisted a few clients such as Investec, Skype, Virgin Media and Roche with their Omniture Online Marketing Suite implementations.