Cognifide are certified Adobe Digital Marketing Suite partners with SiteCatalyst and Test & Target, providing market leading analytics and customer insight tools.

We also sit on the Adobe Customer Advisory Board - a community of industry leaders that help shape the future product roadmap for the Adobe’s Digital Marketing Suite.

Over the years we’ve helped clients find solutions to a wide variety of technical challenges:

Integration of Site Catalyst with CQ prior to Adobe acquisitions of Day and Omniture

The Problem
SiteCatalyst code could be easily implemented on the page but not at a component level so it was difficult to gain granular insights.

What we did
SiteCatalyst was baked into certain components that allowed the client to analyse segment behaviour more closely and refine the covnersion funnel.

Integration of Test & Target with CQ prior to Adobe acquisitions

The Problem
Basically, the two systems didn’t talk to each other as they obviously belonged to different companies - Day and Omniture. If a marketer wished to do any testing, he couldn’t really do it on his CMS and had to resort to using plain HTML pages for the tests which defeated the purpose of using a CMS.

What we did
We devised a component on CQ that effectively allowed you to insert an mbox (Omniture T&T container) on a page that the client could construct using CQ so effectively reducing the time to set up a test and gain some valuable insights from the target audience segments.

Data driven optimisation advocates

Analytics, although invaluable can sometimes be an afterthought which invokes a series of delays to you getting the insights you need about your target segments. At Cognifide, we generally endeavour to understand what aspects of the site are likely to provide for a better user experience and consequently, add more value to our client’s bottomline and ensure that the digital marketing platform is well equipped to provide you with actionable insights!

For more information about our Analytics solutions or to see a demo in action drop us a line at info@cognifide.com