We worked through a discovery process with the client to determine and capture the needs of both product marketers and content authors. This shaped the direction of the new platform design as it needed to be easy-to-use by non-technical staff, and had to allow multiple authoring workflows.
We designed a delivery plan using Adobe Experience Manager (AEM) integrated with Elastic Path. We then created a new digital library to house all retail-focused assets and components, and mapped a seamless user experience.
From a content authoring perspective, multiple content management capabilities were built into the platform in order to allow a variety of marketing campaigns to be deployed quickly and simultaneously.
The new digital content platform enables the Virgin Media content team to create what they need when they need it, at speed. They can now respond immediately to new communication opportunities, and they can publish digital campaigns with embedded product merchandising easily and efficiently.
Consistency and quality control are maintained through publishing workflows. The flexibility of the platform allows multiple and concurrent campaigns to run alongside the live website.
Content authoring is simple and intuitive. This allows everyone across the business to create and publish content, without software development or IT intervention.
Virgin Media is now reaping the benefits of these brand new capabilities to launch digital campaigns in a strategically adept, quick and easy manner.