Lincoln’s parent company, Ford Motor Company, procured a global license for Adobe Marketing Cloud, a platform that it could use to target, optimise and continually deliver relevant experiences to various customer segments. The challenge was that the site needed to be launched in advance of the Detroit Autoshow in January 2015 – only 10 weeks away from the start of the AEM integration phase.
Hudson Rouge, the Lincoln brand’s marketing agency, reached out to us for our unparalleled experience in integrating AEM. Together we worked with Lincoln stakeholders to develop a personalised experience incorporating segmentation, analytics, reporting and livecopy for multilingual functions. The end result is a powerful yet streamlined UX design that provides the best possible experience for users.