Cognifide and Investec joined forces to analyse the varying needs of content authors across the organisation’s 15 different regions. The findings revealed the need for a platform that could deliver a unified brand experience and host multiple content formats – reports, videos, articles – with the ability to localise and therefore adhere to variations in regulations, jurisdictions and tax codes.
Adobe Experience Manager was the outright platform choice, delivering the best scenario for this global / local approach. Cognifide coupled this with their pioneering accelerator Zen Garden to speed up the implementation process, give marketers more control and ensure that the delivery was scalable, shaving the project cost considerably.
The solution gave Investec’s agencies and authors greater design and campaign flexibility. Content creators were given production access, rather than having to rely on IT, and had new-found creative freedom within templates that delivered a single brand experience.
The platform implementation not only empowered Investec content authors but also enabled the organisation to adhere to the highest levels of governance, critical in the financial services market.
It gave Investec’s corporate and private banking customers direct access to manage their assets and, in doing so, made the bank more competitive in a fast-changing marketplace.
Since the implementation of Adobe Experience Manager, the organisation is now able to provide both locally authored content tailored to specific markets, and generic content applicable to the group as a whole, across its international footprint.. Hundreds of content authors can publish in real-time across these sites and Investec’s customers have access to relevant local information with world-class transactional capabilities.
lift in traffic
Cognifide (and AEM) have enabled us to launch local country sites that provide both locally authored content tailored to specific markets, and generic content applicable to the group as a whole, across our international footprint.