Barclays Africa Group
A key driver was to improve the customer experience. In order to do so, Cognifide had to dramatically improve the author experience. This was vital so that Absa and their agencies could push content out to customers at the right time, on their chosen device and with a personal touch.
Using Cognifide’s own pioneering AEM accelerator, Zen Garden and atomic design principles, Cognifide created a modular concept. This was created using 80% out-of-the-box components. Not only does this ensure consistency and efficient scalability, it also means that designs are responsive by default.
Introducing Zen Garden’s new Touch UI interface added further to the author experience. It bought a new look and feel, making it accessible to content creators on both desktop and mobile devices. This new author environment was designed not only to give the Absa publishing team new-found agility but to enable their agencies to create campaigns and microsites within hours rather than days.
As a consequence, Absa customers will enjoy a new, richer journey with enhanced features and a more personalised experience. Cognifide used Adobe Target to create the customer segmentation, integrating with Adobe Analytics, deployed by WPP sister agency, Acceleration.