Decoupling Creative and Technical Production
Zen Garden provides a mechanism for Marketing and its agencies to create and maintain the brand communications they want, as they want, when they want. There's no need to get IT involved or to rely on tech teams to fulfil requirements.
IT and tech teams, meanwhile, can focus all their attention on adding value to the core platform without worrying about operational or production updates.
With basic training, your authors can use the added functionalities in your CMS to design and publish the websites they need. Zen Garden's Flexible Layout Engine allows unlimited template creation, and the Flexible Components – all highly configurable and all created to best practice – will allow you to display your content however you like.
You'll only ever need back-end involvement if you have custom requirements and need to bolt on bespoke component extensions.
Result: empowering the creative production process with less reliance on back-end developers.
Parallel Workstreams and Production Consistency
Traditionally, website creation follows a very linear structure: the user experience work needs to be done before visual designing can begin, then front-end development occurs, followed by back-end development and finally, once the site is built and ready, content entry is carried out.
Zen Garden changes all this. Because you’re working within a repeatable framework, any development needed can occur while the design is still being carried out. And most importantly, content entry can also start before designs are ready as you can use the Base Wireframe Theme as a starting template. This allows site production teams to rapidly prototype and iterate with each site and brand owner in each and every project.
Result: faster time to market, every time.
Multiple brands mixed with multiple countries often means significant costs and challenges. Zen Garden simplifies governance. It’s a rich but simple author environment, which means you can do more, and it’ll be easier.
You can maintain whatever publishing permissions you’re used to, or set different local and global permissions. So you still get local branding differences while maintaining global control.
Result: global sites and branding are easy to manage and keep up to date.