In a fast -moving, digitally-enabled world it’s easy to be distracted by the bright lights of technology and innovation. However, to truly leverage technology, and to really reap the benefits of innovation, it’s essential to have the right organisational capability in place.
You can pick your buzzword: ‘digital first’, ‘data driven’ or ‘customer centric’ but it boils down to how. And business capability is at the heart of how a business delivers against its targets and strategic objectives. Capability can take many forms but ultimately, it needs to seamlessly provide a service to itself, to its customers and to its partners.
Without the right capabilities, correctly integrated and designed into consumable services, a business cannot and will not succeed. Capability is made up of process, people and technology underpinned with the right data and information, all working in harmony. The best operating model design aims to create holistic services and service groups to power success in the most efficient manner.
To build an operating model which encompasses the capabilities needed, in the right service wrapper, there are four steps you need to consider:
1. Strategy, Scope & Definition
2. Current Operating Model Assessment
3. Target Operating Model Design
4. Transition, Implementation & Evolution
This may seem obvious but breaking down business capability and design into these four steps will facilitate lasting transformation in your organisation and make a real difference.
Too many businesses waste money with large investments in technology that is then not utilised and leveraged properly or culture change initiatives that are not fully adopted or embraced. These companies are forgetting the fundamental principle that should guide transformation projects - it has to be useful to and used by people. While businesses are often willing to invest money in eye-catching technology, or fashionable culture programmes, they can often forget to invest in adapting the design of the business to ensure adoption.
Demonstrating a willingness to change and adapt ways of working, creates a cultural expectation of possible change. This can make a business more agile, flexible and able to respond to future technological, social, economic and political changes to their industries and markets.