Cognifide worked diligently with Investec to develop a new global digital strategy. Cognifide designed a plan that would enable delivery of targeted content to 15 regions with many content formats including reports, videos, and articles. The digital strategy was constructed to create more opportunities for Investec to deliver customer experiences that would keep visitors engaged with the brand by connecting them with relevant internal expert views and external resources.
To deliver this transformational digital strategy, Cognifide implemented the power Adobe Experience Manager (AEM), a part of Adobe Marketing Cloud. As part of the development of this new solution, Cognifide collaborated with Investec to analyse the different content author needs across 15 different regions.
As Adobe’s premier UK partner for transforming digital capability with Adobe Experience Manager, Cognifide equipped Investec with a technology solution to deliver leading customer experiences. AEM enables Investec design flexibility, having virtually no software-imposed constraints to generic templates, and thus enabled to create the brand experience desired. Investec is now able to empower hundreds of their business users such as content authors and marketers in 15
regions to create regionalised customer experiences while maintaining strong brand continuity. And visitors noticed the improvements: website traffic quickly doubled.
This capability is especially critical given the highly local nature of investment and cash management, which is influenced by variations in regulations, jurisdictions, and tax codes from place to place. While empowering such a large number
of personnel to create new content, often on a daily basis, Investec is even better able to adhere to a high level of web content governance, critical in such a highly regulated environment. In AEM, Cognifide created specific workflows to manage the specific approval processes required by different departments.
Visitors and content authors alike, benefit from the new site which has significantly faster load time. The new clients exploring the brand for the first time can now choose the right content for their needs, straight from the home
Investec’s website was launched with enormous improvements on time and on budget and has continued exceptional growth in terms of visitors and sales of Investec’s financial products.