As Adobe’s premier UK partner for transforming digital capability with Adobe Experience Manager, Cognifide equipped Investec with a technology solution to deliver leading customer experiences. AEM gives Investec design flexibility, having virtually no software-imposed constraints to generic templates, and therefore enabled to create the brand experience desired.
Investec is now able to empower hundreds of their business users such as content authors and marketers in 15 regions to create regionalised customer experiences while maintaining strong brand continuity. And visitors noticed the improvements: website traffic quickly doubled.
This capability is especially critical given the highly local nature of investment and cash management, which is influenced by variations in regulations, jurisdictions, and tax codes from place to place.
“Adobe CQ has been instrumental in enabling us to launch local country sites that provide both locally authored content tailored to specific markets, and generic content applicable to the group as a whole, across our international footprint,”
- Fahim Salim, Global Online Marketing, Investec.
While empowering such a large number of personnel to create new content, often on a daily basis, Investec is even better able to adhere to a high level of web content governance, critical in such a highly regulated environment. In AEM, Cognifide created specific workflows to manage the specific approval processes required by different departments.
Visitors and content authors alike, benefit from the new site which has significantly faster load time. The new clients exploring the brand for the first time can now choose the right content for their needs, straight from the home page
Investec’s website was launched with enormous improvements on time and on budget and has continued exceptional growth in terms of visitors and sales of Investec’s financial products.