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Dreamcore EU 2011 – Orchestrating marketing experiences
10th Jun 2011 Jabir Salam
If you’ve been mulling over how a web content management platform should support efforts to develop better Customer Intelligence, then I have no doubts that you were pleased if you attended Dreamcore EU 2011. When Sitecore CEO, Michael Siefert announced at the opening keynote that the Sitecore “Customer Engagement Platform is now here”, he [...]
How much does Customer Experience really matter?
29th Mar 2011 Jabir Salam
p>Today, consumers prefer the online channel but the key question for you, as an online marketeer is, how good is your customer experience online compared to the other channels your company endorses? If your customer feedback is positive and you have an enviable ROI from your marketing efforts, then it shouldn’t be long before your [...]
