Blogs - Cognifide

  • katz-blog-post-dec

    #1 way to drive brand loyalty: Put people first

    Posted 10 December 2014 by Katz Kiely

    I spent a day in Frankfurt recently with friend and colleague Dan Ariely. 

    He spoke at Lufthansa’s Global Social Media Excellence conference before leading a hands-on workshop exploring how brands can be genuinely consumer focussed in the digital age ...through the behavioural psychology lens of course. 

    Human behaviour is fascinating and surprising. Dan recounted a number of experiments, all of which delivered unexpected results, and all of which are entirely relevant to companies and brands that need to engage, and motivate, their stakeholders.

  • nedblogpost

    AEM 6.0 - Embracing Authoring Experience Design

    Posted 24 November 2014 by Nedim Dedic

    AEM 6.0 got updated recently. As a result, there is a lot of excitement and a great deal of activity here at Cognifide around AEM 6.0. 

  • LiveReload

    Up and Running with LiveReload in Adobe AEM6

    Posted 21 November 2014 by Patrick Clancey

    What is LiveReload

    LiveReload automatically reloads the browser window (or just individual assets) when files change on the server side. It uses a browser plugin and WebSockets to create a persistent connection between the browser and server, when files change the server sends a request to the browser plugin to reload the page, or just a single file in the case of CSS and images.
    In AEM 5.6 this feature supports reloading pages when JSPs change. But, when used with AEM 6, it also works with client library changes! Awesome!!

  • 2014-10-01-151023

    Zen & the Art of Smart Signage

    Posted 04 November 2014 by cognet\Simon Ward

    According to MediaTel, “Digital-out-of-home (DOOH) ad revenue jumped 30% in Q2 2014.” Seeing the rise of digital signage usage, we realised that many brands were limited to running stand-alone campaigns per display screen. Seeing that digital  signage displays were rapidly becoming an important tool in the creation of digital experiences, we set-out to radically improve how this channel would be managed. 

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    Technology and the role of the designer

    Posted 22 September 2014 by Juliette Hocquigny

    Last week, London hosted the Global Design forum. Sessions were held at different venues, from the V&A to the Mallett. The overall aim of the events was to discuss and debate the role of design in today’s world and its part in an ever-changing environment as a result of digital transformations.

  • change

    People Powered Transformation

    Posted 15 September 2014 by Juliette Hocquigny

    Digital channels and tools have transformed the way we do business, communicate, collaborate and share.  Digital impacts every business function: structures, processes, communications, cultures, security, reputation.  The concept of “business a usual” is a thing of the past. The world is in a constant state of flux and the speed of change is unlikely to slow anytime soon.

  • kungfu-demo

    Agile and Web Marketing: A continuing problem for technology

    Posted 03 September 2014 by Juliette Hocquigny

    The role of a marketer today is to react and respond to changes that are happening so quickly that they are not in a position to foresee the needs of a content platform in advance. Under these circumstances where does this leave technology? Unlike for previous clients, we can no longer demand a complete set of needs to develop a platform from. Therefore we must be agile, but we must also push the agile methodology to its extreme.

  • global-icon

    Digital Paralysis Kills

    Posted 20 August 2014 by Cleve Gibbon

    Last month McKinsey reported that the flow of goods and services in 2012 reached $26 trillion; that’s 36 percent of the global GDP.  We were forewarned that global flows revenue would triple by 2025 with digital playing a lead role in that increase.  Are you forearmed with the digital platforms you need to capitalise on that? Or are you suffering from digital paralysis?

  • symposium_barcelona_160x160_im_speaking

    Attend “Using Sitecore to deliver contextualized experiences” at Sitecore Symposium in Barcelona

    Posted 19 August 2014 by Kimberly Mccabe

    Cognifide helps brands create optimal customer experiences that connect digital and offline experiences. Many have found inspiration in our Customer Experience Theatre where we demonstrate that we can create truly inspiring customer journeys – ones which are meaningful and frictionless. Our Customer Engagement Theatre, Zen Display, combines the power of visual display with limitless power of Sitecore and Cognifide’s accelerator Zen Garden.

  • zen-creativity-day

    Zen Garden Creativity Day

    Posted 01 August 2014 by Andrzej Bobak

    Long-running projects have their drawbacks. Sometimes developers tend to lose creativity, Product Owners focus on long-term goals. Brilliant ideas (if any) are pushed to the bottom of backlog, waiting to become obsolete ... What can you do to stimulate creativity in your project? Zen Garden project team decided to have a team creativity day. Read the blog post and see what are the results of our creativity day.

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