Blogs - Cognifide

  • Meaningful content personalisation

    Posted 29 June 2015 by Kate Kenyon

    Meaningful content personalisation As more companies embrace the benefits of being truly digital, a new challenge is coming: keeping things human. When you never meet your customers, how do you make a meaningful connection with them? https://www.flickr.com/photos/dawolf/ People buy from people they like...kind of. Forrester predicts that by 2020, there will be 1m fewer US sales people making face to face contact with customers. The old sales maxim that 'people buy from people they like'...

  • Testing AEM components - apply CRUD heuristic

    Posted 18 June 2015 by Lukasz Morawski

    Testing equals solving problems. Imagine yourself as a tester that falls into a project, where you are assigned to test an AEM component. “We have implemented some simple fixes to this Rich Text Editor and we need to be sure that it is okay and we need to know this fast. The customer is waiting for delivery.” So how do you approach this task? How would you test this component? How do you solve that problem?

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    Syntax Highlight module for Sitecore

    Posted 20 May 2015 by Alan Plocieniak

    If you use Sitecore and want to share code in a more esthetic way, this post is for you. Read how to integrate SyntaxHighlight module with Sitecore and enhance your productivity.

  • katz-blog-post-silent-resistent

    Beware the Silent Resistance

    Posted 13 May 2015 by Katz Kiely

    A surprising number of global multi-brands consist of local offices that operate pretty well autonomously: spending their individual budgets on their own agencies to create their own content to post on their own website. There is a tremendous amount of money spent on reinventing the wheel … and the right hand has no idea what the left hand is doing.

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    Discover new features of Slice 4.2

    Posted 08 May 2015 by Maciej Majchrzak

    Dear Slice Users, I’m very happy to share with you a still hot version of Slice framework – Slice 4.2. The release which we’ve done just recently is definitely not a revolution but as usual it brings a set of new features and fixes. I hope they make your dev lives easier than before and help you develop your AEM/Sling projects with bigger smiles.

  • early-man-using-fire

    Technology is evolving. The human brain? Not so much...

    Posted 05 May 2015 by Katz Kiely

    Once upon a time, things were so very simple. 

    Early man sat together by the campfire sharing stories. If the stories were good, if they elicited an emotional response, those stories would get shared with other members of the tribe.

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    Zen Journey - a technical view on the Adobe Marketing Cloud - part 3

    Posted 21 April 2015 by Maciej Stanasiuk

    In the last couple of posts about Zen Journey we aimed to show you how to use the tools available in Adobe Marketing Cloud to achieve a cross-channel personalisation based on behavioral targeting. Still, what we showed is only a small part of what can be achieved with the right use of the right tools and remember, only the sky is the limit! Because of this, we would like to show you one more thing - how to communicate with the user, who abandoned our form (well, John could do that, right?),...

  • zen_journey_2

    Zen Journey - a technical view on the Adobe Marketing Cloud - part 2

    Posted 16 April 2015 by Maciej Stanasiuk

    A couple of weeks ago Michal blogged about how Adobe’s Experience Manager, Campaign and Visitor ID can be used to achieve true cross-channel personalisation in Zen Journey. Today we will concentrate on the second, front-end part of the implementation, that is embracing the combined power of Dynamic Tag Management, Analytics, Target and Marketing Cloud Visitor ID to enable John to buy his dream car. First you have to add Dynamic Tag Management to your AEM build. With AEM 6 this process is a piece...

  • fail-miss-bullseye

    3 Reasons Digital Transformation Projects Fail

    Posted 13 April 2015 by Kimberly Mccabe

    Miro Walker, Cognifide's CEO recently published an article on CMO.com Three reasons why digital transformation projects fail. Over 80% of all Customer Experience Management (CxM) projects fail. There are three key mistakes that CMOs can avoid to make sure their project is one of the 18% that succeed. CMOs assume the “the project” has a beginning, a middle and an end. It hasn’t. They see a slick demo by a technology provider and believe once implemented it will function as...

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    Surfing the tsunami of digital change

    Posted 26 March 2015 by Katz Kiely

    Why is the road to digital fitness so hard?

    Why is it so difficult to maximise the potential of marketing technologies?

    I recently read a fascinating article that explains how people behave when faced with sudden and unavoidable change. It seemed really relevant.

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