Blogs - Cognifide

  • tsunami-of-change

    Surfing the tsunami of digital change

    Posted 26 March 2015 by Katz Kiely

    Why is the road to digital fitness so hard?

    Why is it so difficult to maximise the potential of marketing technologies?

    I recently read a fascinating article that explains how people behave when faced with sudden and unavoidable change. It seemed really relevant.

  • Zen Journey - a technical view on the Adobe Marketing Cloud - part 3

    Posted 09 March 2015 by Maciej Stanasiuk

    In the last couple of posts about Zen Journey we aimed to show you how to use the tools available in Adobe Marketing Cloud to achieve a cross-channel personalisation based on behavioral targeting. Still, what we showed is only a small part of what can be achieved with the right use of the right tools and remember, only the sky is the limit! Because of this, we would like to show you one more thing - how to communicate with the user, who abandoned our form (well, John could do that, right?), usin...

  • tsunami-image

    Co-Creation & Digital Transformation

    Posted 04 March 2015 by Katz Kiely

    Every multi-brand global corporation is facing the same challenges. The market is speeding into a brave new reality. The rate of change is unlikely to slow anytime soon, and there is no turning back. Large, fragmented corporations are reeling as they struggle to keep up.

  • dtm_image

    Empower your marketing processes with Dynamic Tag Management

    Posted 03 March 2015 by Maciej Stanasiuk

    A couple of years ago a study showed that by 2017 CMOs will spend more money on IT than CIOs. Because of the importance of digital marketing and big data has grown enormously, managing various technologies has become an everyday part of marketer's job. To keep up with the competition and win the digital battle, marketers need to implement and use different tools (advertising networks, conversion rate optimization kits, digital analytics platforms, etc). Most of such tools require using marketin...

  • Zen Journey - a technical view on the Adobe Marketing Cloud - part 2

    Posted 02 March 2015 by Maciej Stanasiuk

    A couple of weeks ago Michal blogged about how Adobe’s Experience Manager, Campaign and Visitor ID can be used to achieve true cross-channel personalisation in Zen Journey. Today we will concentrate on the second, front-end part of the implementation, that is embracing the combined power of Dynamic Tag Management, Analytics, Target and Marketing Cloud Visitor ID to enable John to buy his dream car.  First you have to add Dynamic Tag Management to your AEM build. With AEM 6 this proces...

  • Zen Journey - a technical view on the Adobe Marketing Cloud - part 1

    Posted 30 January 2015 by Michal Papciak

    To be able to deliver the journey described here, we need to put together multiple puzzles. What we need tool-wise is: - Adobe Analytics - Adobe Target - Adobe Dynamic Tag Manager - Adobe Campaign - Adobe Experience Manager We are going to focus on more high level concepts rather than very specific implementations, but you should be able to easily push those ideas into your own scenarios. As a first part, we are going to describe the AEM side in details, its communication with Campaign, as well ...

  • Cross-channel personalisation with Adobe Marketing Cloud

    Posted 29 January 2015 by Maciej Stanasiuk

    The Adobe Marketing Cloud is the most advanced Digital Marketing suite available. Thanks to its collection of integrated online marketing and Web analytics solutions, marketers are able to successfully plan, analyse and perform campaigns across all of the digital channels. Here at Cognifide, we strive to make the best use of these Adobe technologies. We are therefore proud to introduce our approach to cross-channel personalisation, currently known as Zen Journey. Thanks to this unique prop...

  • slice-41-cover

    New version of Slice released

    Posted 16 January 2015 by Maciej Majchrzak

    The new version of Slice - 4.1 - makes Slice 4 even more powerful and convenient to use. Slice 4.1.0 has been released recently and is available, as always, through the central maven repository. You can also download zip packages from our Download page.  Slice 4.1 is backward-compatible with Slice 4.0 and can be used on AEM 6 (with slice-aem6 v1.0.0 extension), on CQ 5.6 (with slice-cq56 v2.0.0 extension) as well as on a standalone Sling instance. What's new? Slice 4.1 brings a couple...

  • flavor

    Testing comes in many flavours

    Posted 08 January 2015 by Lukasz Morawski

    Some time ago, a mysterious testing evangelist hung several posters in our office, presenting her thoughts on software testing. Posters in—Testing is like…—style, hung proudly in the most crowded areas of the office like the kitchen and the elevator, trying to spark some discussion and thoughts from other colleagues. This started a process of debate about testing with responses such as “Development is like being Batman riding a unicorn". I suspect the true purpose was to show the different faces of software testing and point to the roots of ideas that influence and change testing.

  • katz-blog-post-dec

    #1 way to drive brand loyalty: Put people first

    Posted 10 December 2014 by Katz Kiely

    I spent a day in Frankfurt recently with friend and colleague Dan Ariely. 

    He spoke at Lufthansa’s Global Social Media Excellence conference before leading a hands-on workshop exploring how brands can be genuinely consumer focussed in the digital age ...through the behavioural psychology lens of course. 

    Human behaviour is fascinating and surprising. Dan recounted a number of experiments, all of which delivered unexpected results, and all of which are entirely relevant to companies and brands that need to engage, and motivate, their stakeholders.

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