Blogs - Cognifide

  • Zen Journey - a technical view on the Adobe Marketing Cloud - part 1

    Posted 30 January 2015 by Michal Papciak

    To be able to deliver the journey described here, we need to put together multiple puzzles. What we need tool-wise is: - Adobe Analytics - Adobe Target - Adobe Dynamic Tag Manager - Adobe Campaign - Adobe Experience Manager We are going to focus on more high level concepts rather than very specific implementations, but you should be able to easily push those ideas into your own scenarios. As a first part, we are going to describe the AEM side in details, its communication with Campaign, as well ...

  • Cross-channel personalisation with Adobe Marketing Cloud

    Posted 29 January 2015 by Maciej Stanasiuk

    The Adobe Marketing Cloud is the most advanced Digital Marketing suite available. Thanks to its collection of integrated online marketing and Web analytics solutions, marketers are able to successfully plan, analyse and perform campaigns across all of the digital channels. Here at Cognifide, we strive to make the best use of these Adobe technologies. We are therefore proud to introduce our approach to cross-channel personalisation, currently known as Zen Journey. Thanks to this unique prop...

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    New version of Slice released

    Posted 16 January 2015 by Maciej Majchrzak

    The new version of Slice - 4.1 - makes Slice 4 even more powerful and convenient to use. Slice 4.1.0 has been released recently and is available, as always, through the central maven repository. You can also download zip packages from our Download page.  Slice 4.1 is backward-compatible with Slice 4.0 and can be used on AEM 6 (with slice-aem6 v1.0.0 extension), on CQ 5.6 (with slice-cq56 v2.0.0 extension) as well as on a standalone Sling instance. What's new? Slice 4.1 brings a couple...

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    Empower your marketing processes with Dynamic Tag Management

    Posted 16 January 2015 by Maciej Stanasiuk

    A couple of years ago a study showed that by 2017 CMOs will spend more money on IT than CIOs. Because of the importance of digital marketing and big data has grown enormously, managing various technologies has become an everyday part of marketer's job. To keep up with the competition and win the digital battle, marketers need to implement and use different tools (advertising networks, conversion rate optimization kits, digital analytics platforms, etc). Most of such tools require using marketin...

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    Testing comes in many flavours

    Posted 08 January 2015 by Lukasz Morawski

    Some time ago, a mysterious testing evangelist hung several posters in our office, presenting her thoughts on software testing. Posters in—Testing is like…—style, hung proudly in the most crowded areas of the office like the kitchen and the elevator, trying to spark some discussion and thoughts from other colleagues. This started a process of debate about testing with responses such as “Development is like being Batman riding a unicorn". I suspect the true purpose was to show the different faces of software testing and point to the roots of ideas that influence and change testing.

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    #1 way to drive brand loyalty: Put people first

    Posted 10 December 2014 by Katz Kiely

    I spent a day in Frankfurt recently with friend and colleague Dan Ariely. 

    He spoke at Lufthansa’s Global Social Media Excellence conference before leading a hands-on workshop exploring how brands can be genuinely consumer focussed in the digital age ...through the behavioural psychology lens of course. 

    Human behaviour is fascinating and surprising. Dan recounted a number of experiments, all of which delivered unexpected results, and all of which are entirely relevant to companies and brands that need to engage, and motivate, their stakeholders.

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    AEM 6.0 - Embracing Authoring Experience Design

    Posted 24 November 2014 by Nedim Dedic

    AEM 6.0 got updated recently. As a result, there is a lot of excitement and a great deal of activity here at Cognifide around AEM 6.0. 

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    Up and Running with LiveReload in Adobe AEM6

    Posted 21 November 2014 by Patrick Clancey

    What is LiveReload

    LiveReload automatically reloads the browser window (or just individual assets) when files change on the server side. It uses a browser plugin and WebSockets to create a persistent connection between the browser and server, when files change the server sends a request to the browser plugin to reload the page, or just a single file in the case of CSS and images.
    In AEM 5.6 this feature supports reloading pages when JSPs change. But, when used with AEM 6, it also works with client library changes! Awesome!!

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    Zen & the Art of Smart Signage

    Posted 04 November 2014 by Simon Ward

    According to MediaTel, “Digital-out-of-home (DOOH) ad revenue jumped 30% in Q2 2014.” Seeing the rise of digital signage usage, we realised that many brands were limited to running stand-alone campaigns per display screen. Seeing that digital  signage displays were rapidly becoming an important tool in the creation of digital experiences, we set-out to radically improve how this channel would be managed. 

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    Technology and the role of the designer

    Posted 22 September 2014 by Juliette Hocquigny

    Last week, London hosted the Global Design forum. Sessions were held at different venues, from the V&A to the Mallett. The overall aim of the events was to discuss and debate the role of design in today’s world and its part in an ever-changing environment as a result of digital transformations.

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