Posted 10 December 2014 by Katz Kiely
I spent a day in Frankfurt recently with friend and colleague Dan Ariely.
He spoke at Lufthansa’s Global Social Media Excellence conference before leading a hands-on workshop exploring how brands can be genuinely consumer focussed in the digital age ...through the behavioural psychology lens of course.
Human behaviour is fascinating and surprising. Dan recounted a number of experiments, all of which delivered unexpected results, and all of which are entirely relevant to companies and brands that need to engage, and motivate, their stakeholders.